It’s probably the first instance of a viral marketing campaign, and it paved the way for every other movie on this list.

8 Over The Top Horror Movie Marketing Campaigns - 598 Over The Top Horror Movie Marketing Campaigns - 968 Over The Top Horror Movie Marketing Campaigns - 848 Over The Top Horror Movie Marketing Campaigns - 328 Over The Top Horror Movie Marketing Campaigns - 698 Over The Top Horror Movie Marketing Campaigns - 378 Over The Top Horror Movie Marketing Campaigns - 768 Over The Top Horror Movie Marketing Campaigns - 118 Over The Top Horror Movie Marketing Campaigns - 48 Over The Top Horror Movie Marketing Campaigns - 838 Over The Top Horror Movie Marketing Campaigns - 818 Over The Top Horror Movie Marketing Campaigns - 68 Over The Top Horror Movie Marketing Campaigns - 318 Over The Top Horror Movie Marketing Campaigns - 498 Over The Top Horror Movie Marketing Campaigns - 538 Over The Top Horror Movie Marketing Campaigns - 778 Over The Top Horror Movie Marketing Campaigns - 708 Over The Top Horror Movie Marketing Campaigns - 688 Over The Top Horror Movie Marketing Campaigns - 888 Over The Top Horror Movie Marketing Campaigns - 98 Over The Top Horror Movie Marketing Campaigns - 68 Over The Top Horror Movie Marketing Campaigns - 67